GREAT stands for the Gender Rights and Equality Action Trust and was founded by TV presenter and journalist Mariella Frostrup, her husband, Jason McCue, and artist and musician Karen Ruimy. Together they believe that the best route to equality is by working with both men and women. The organisation encourages debate, influences policy and challenges established attitudes towards gender equality around the world.
We were introduced to GREAT by Hermione Ross at H&I Music initially just to redesigning a new website. However, we have also gone on to rebrand the organisation and create some postcards and business stationery.
We are completely behind what The Great Initiative stands for and look forward to working with them more in the future.