Zerofiftyone were appointed to rebrand and raise awareness of Tottenham Hale Retail Park in North London - incorporating a new ID and website.
Martin Rowsell came up with the idea of using the line 'The New Face of Tottenham Hale' and creating smiley faces out of items that could be purchased from the many outlets there.
The advertising appeared on bus rears, 48 sheets, 6 sheets, escalator panels and local press.
Designed by Martin Rowsell whilst under the employment of Zerofiftyone. Copyright © Zerofiftyone Media Ltd.