February 26, 2011. One comment.
I started to think about bands and brands this morning. Some seem to have their own logo while others don't. It doesn't seem to matter - some of the biggest bands in the world over the last fifty years haven't had their own brand while others make sure they use their logo on everything. Whether its for a manufacturer of baked beans or the latest pop sensation, a brand gives a sense of uniformity across all marketing platforms. For a band this could be CDs, advertising, websites, flyers, T-shirts and other clothing lines, badges and calendars. It gives the fan a recogniseable image to align themselves. If trademarked it could also limit pirated merchandise. I looked through books and my own record collection to find some bands that have built up their own brands. Interestingly the britpop era of the '90s saw a lot bands using a logo. Many of the bands [read on]